Growing the trust level of your visitors in your website and getting them to act on your sales message is something that doesn't happen overnight. Winning the trust a of a large group of people, who are your market, is not always the easiest task in the world - but we will get you off to a terrific start.
It is funny, in a way, that people never notice a site that appears professional and clean, but let one thing be out of place and they are all over it. When all those important little details have problems, then it detracts from the user experience which is never what you want to see. People can really react negatively when a link is clicked on and found to be broken; hence the call for link checking to ensure they are all in proper working order.
If you cringe at the thought of manually checking them, then relax because you can hire that one out. You simply must keep things like this to a minimum so you do not adversely impact your readers.
There is nothing wrong with healthy competition where you try to make better products than the others. It is the best policy to always be polite and courteous with everybody including any other business you may have issues with on the net. When others witness things like this, it almost always serves to produce a less than honorable opinion about the people involved. We do not even see any reason to publicly compare your product or business to another and that extends to including negative comments. You will continue to impress people with your calm and sense of dignity than any other opposite manner.
So you've got a website with your contact information clearly listed out - the visitors/prospects can easily email you and you'll promptly reply back. Most web business sites can benefit greatly in terms of building confidence in people by displaying their business phone number. We also know of people who do this, and they reported no one ever calling the number. A site is not necessarily a scam operation just because they do not have a number, but we know scam sites do not have number on their contact page if they even have that much. There are tons of ways to create a positive image on your site, much more than we have talked about in this article.
We have only covered a few of the many methods you can use to help build trust in your site. So go ahead and take control of your website, and your sales.